lure

(noun): Something that tempts or attracts, especially one with a promise of reward or pleasure
(noun): An artificial bait attached to a fishing line to attract fish
(noun): A bunch of feathers attached to a line, used in falconry to recall the hawk
(noun): A velvet smoothing brush
(verb): To attract by temptation etc.; to entice
(verb): To recall a hawk with a lure